Development of a Custom B2B Marketing Supply Chain Management Platform

The client faces complex challenges in managing the end-to-end lifecycle of marketing materials for international clients, including sourcing, production, approval workflows, and multi-location logistics. Existing solutions lack integration and customization to efficiently handle diverse regional requirements, resulting in delays, increased costs, and limited visibility across the supply chain.

A large, multinational marketing services provider specializing in sourcing, producing, and managing promotional and branded materials across various regions with a focus on efficiency and high-quality output.

• Develop a comprehensive online platform enabling global marketing teams to manage sourcing, production, and distribution of marketing materials efficiently.
• Implement advanced features including order approval workflows, spend management with user overrides, bulk user and order management, and multi-shipment capabilities.
• Enable centralized billing and user access controls, including limited permissions for operational staff.
• Create a multilingual, multicurrency user interface to support international clients.
• Ensure the platform is scalable, secure, and capable of integrating with existing systems for a smooth transition.
• Achieve high user adoption and positive client feedback, positioning the client as a market leader in marketing supply chain solutions.

• Complex order approval workflows with multi-level and conditional approvals
• Spend limit controls for users with manual override by administrators
• Bulk upload capabilities with simultaneous user account creation and directory integration
• Support for multiple shipping addresses per order
• Centralized billing management linked to the corporate account
• Role-based access to detailed platform features, including restricted access to administrative modules
• Multilingual and multicurrency user interface for international operations
• Real-time order tracking and reporting dashboards
• Integration with external ERP, logistics, and supplier systems for seamless data flow

• ERP systems for financial and order data synchronization
• Logistics and distribution management systems
• Active Directory or LDAP for user authentication and directory services
• External supplier and sourcing platforms as needed

• High scalability to support rapid growth and increased transaction volume
• Performance optimized to handle concurrent users with minimal latency
• Robust security measures, including data encryption, role-based access control, and audit trails
• System availability of 99.9% uptime with disaster recovery protocols
• Compliance with international data privacy regulations

The implementation of this platform is expected to streamline marketing material sourcing and production processes, reduce turnaround times, and lower operational costs. It will provide comprehensive visibility into the supply chain, improve order accuracy, and enhance client satisfaction. Ultimately, the system aims to strengthen the client’s market position as a leading provider of marketing services, with measurable improvements in efficiency and client retention.