Development of a Cross-Platform Vehicle Marketplace with AR and Media-Driven User Experience

The client faces difficulties in delivering a highly engaging and fast-loading online vehicle shopping experience. Their current platform struggles with media-heavy content, slow performance, limited AR capabilities, and navigation that does not meet modern user expectations. They require a comprehensive digital solution to offer detailed virtual walkarounds, seamless video playback, and immersive AR views to stand out in the competitive automotive market.

A large-scale vehicle dealership or online automotive marketplace seeking innovative digital solutions to enhance customer engagement and streamline vehicle browsing.

• Develop two native mobile applications for Android and iOS with optimized performance and media handling capabilities.
• Create a web portal incorporating an interactive, Instagram-like user interface with fast loading of media content.
• Implement advanced media optimization techniques, including precaching and bufferization, to ensure quick media rendering and smooth playback.
• Integrate augmented reality features allowing users to virtually inspect vehicles using their smartphones’ cameras, including integration of Unity-based AR modules.
• Design user-centric interfaces with tailored navigation paths for different roles such as dealer and buyer.
• Establish an automated CI/CD pipeline to support efficient development and deployment cycles.
• Optimize database configuration for media speed and resource management to support high-volume, video-centric content.

• Cross-platform mobile apps for Android and iOS with native-like performance
• Web portal with an Instagram-like design and features for easy content discovery
• Fast-loading, video-rich interface with media precaching and bufferization
• AR component integrated via Unity to enable virtual vehicle inspection using smartphone cameras
• User personas and personalized navigation flows for different user roles
• Seamless hover video playback for search results, mimicking social media reels experience
• Optimized database settings for media management and quick data retrieval
• Automated deployment pipeline for continuous integration and delivery

• Video and photo media storage and streaming services
• AR SDKs and Unity modules for virtual vehicle inspection
• Third-party APIs for social media integrations (e.g., Instagram-like features)
• Backend integrations for internal inventory and CRM systems

• Platform should support rapid loading times optimized for media-heavy content, aiming for at least 3x better app performance
• Ensure seamless media playback with minimal latency and buffering
• High security standards for user data and media assets
• Scalable architecture capable of handling large inventories and high user concurrency
• Responsive design ensuring usability across various devices and screen sizes

The new platform is expected to significantly enhance user engagement through fast, media-rich browsing and immersive AR experiences. It aims to improve vehicle lead conversions, reduce browsing time, and increase customer satisfaction. Additionally, the optimized performance and media handling are projected to produce at least a threefold increase in app responsiveness, positioning the client as a leading innovator in online vehicle sales.