Development of a Cross-Platform Subscriber Engagement Mobile Application for Independent Media

The client faces difficulties in attracting new subscribers, increasing engagement among existing subscribers, and reducing churn rates. They aim to provide seamless access to articles, audio content, and exclusive material to strengthen loyalty and expand their digital reach.

A mid-sized independent media organization seeking to enhance audience engagement and loyalty through mobile technology, focused on quality journalism and exclusive content delivery.

• Develop a high-quality, intuitive mobile application for both iOS and Android platforms that allows subscribers to easily access and consume content.
• Increase the number of active subscribers, with an aim for a 30% download rate of the app within the first month of launch.
• Enhance subscriber engagement, targeting at least 30% of subscribers using the app regularly.
• Reduce churn by providing engaging and exclusive content that encourages longer app usage sessions, averaging around 19 minutes per session.
• Build a reliable and scalable solution that performs seamlessly on multiple devices and operating systems, supporting high user traffic and content access.

• Read and listen to articles and podcasts within the app.
• Explore and enjoy podcast originals and multimedia content.
• Discover and access exclusive, subscriber-only material.
• A smooth onboarding process and intuitive navigation for diverse user bases.
• Support for offline content access and bookmarking.

• Content management system (CMS) for content updates
• Authentication and user management systems
• Analytics tools to monitor user engagement and app performance

• High performance with seamless user experience across iOS and Android devices
• Robust security protocols to protect subscriber data and content
• Scalable infrastructure supporting rapid growth and high concurrent usage
• App performance optimized to support lengthy engagement sessions (~19 minutes average).

Implementing this mobile solution is expected to significantly boost digital engagement, with an anticipated 30% of subscribers downloading the app within the first month, and at least 30% using it regularly. The app's high performance and engaging features aim to increase user session duration and reduce churn, leading to stronger subscriber loyalty and sustained growth of the digital audience.