In the context of rapid urbanization and digitization, public transportation agencies face increasing demand for efficient, user-friendly digital ticketing solutions. The absence of an integrated mobile application limits service accessibility, reduces customer satisfaction, and hampers operational efficiency. There is a need for a quick-to-deploy, scalable mobile ticketing system that can serve a large user base and integrate seamlessly with existing fare collection infrastructure.
A mid-sized transportation agency or service provider seeking to enhance passenger convenience through a dedicated mobile ticketing solution, supporting digital fare collection for trains, buses, and other public transit modes.
The new mobile application is expected to significantly increase ticket sales accessibility, enabling thousands of daily transactions across Europe. With a targeted user base of over 100,000 within the first year, the solution aims to improve customer satisfaction, streamline fare collection processes, and position the transit agency as a tech-forward service provider, ultimately driving increased ridership and operational efficiency.