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Development of a Cross-Platform Mobile Application for Enhanced Cycling User Engagement

solveq.io

Sports

Consumer products & services

Automotive

Challenges in Digital Engagement and Technical Performance

The client faced challenges in maintaining user engagement through digital channels, requiring solutions for backend performance (realtime calculations, route waypoints), frontend efficiency (battery consumption, 60FPS animations), and community-building features to differentiate in a competitive market.

About the Client

A globally recognized bicycle manufacturer with 30+ years of history and operations in 35+ countries, seeking to enhance digital engagement with cyclists.

Key Goals for the Mobile Application

Create a cross-platform application with consistent user experience
Implement robust backend for realtime data processing
Optimize frontend performance for long-term usability
Foster cyclist community through social features
Increase customer engagement by 25%

Core Functionalities and Features

NFC tag scanning for bike registration
User activity tracking and trip visualization
Bike computer functionalities (speed, elevation, etc.)
Social media integration for route sharing
Interactive route viewing with distance calculations
Multimedia/text annotations for trips

Technology Stack Preferences

React Native

Node.js

AWS

External System Integrations

NFC tag APIs
GPS location services
Social media platforms (Instagram/Facebook)

Performance and Scalability Requirements

60FPS animations during long trips
Battery-efficient tracking mechanisms
Scalable backend for realtime calculations
Secure user data management

Expected Business Outcomes

The application will strengthen brand loyalty through enhanced user experiences, drive market differentiation via innovative features, and create a global cyclist community, directly contributing to a 25% increase in customer engagement and expanded market reach.