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Zedosh faces the challenge of creating a sustainable revenue model by monetizing user attention in a privacy-conscious and ethically sound manner. They need a platform that provides relevant advertising while empowering users financially through rewards and financial education. Key challenges include delivering a performant MVP, ensuring user security (especially with open banking integration), and scalable architecture to accommodate future growth and diverse content/asset sources.
Zedosh is a FinTech company focused on empowering Gen Z through a digital advertising platform that combines financial insights, money management tools, and a novel attention exchange model.
This project is expected to significantly impact Zedosh's ability to achieve its business goals by enabling efficient monetization of user attention, fostering financial empowerment among Gen Z, and establishing a leading position in the emerging attention economy. Success will be measured by user acquisition, engagement metrics, revenue generation, and user satisfaction. The scalable architecture will allow for rapid feature deployment and adaptation to evolving market trends.