Development of a Cross-Platform Hybrid Mobile App for Interior and Furniture Retail Enhancing User Engagement and Product Management

The client experiences an unintuitive and fragmented mobile app experience, with inconsistent UI, inefficient navigation, and ineffective product filtering, which hinder user engagement and productivity. Manual management of product information leads to errors and delays. Existing solutions do not adequately support both end customers and reseller workflows, limiting brand reach and customer satisfaction.

A mid-sized manufacturer and retailer of furniture and interior design materials seeking to improve customer and reseller digital engagement through a unified mobile platform.

• Develop a seamless, cross-platform hybrid mobile app that provides an engaging and intuitive user interface catering to both end customers and reseller advisors.
• Standardize and optimize product filtering, browsing, and visualization features to enhance discoverability and decision-making.
• Integrate with a centralized product information management system to ensure consistent, accurate, and timely product data across all users.
• Enable personalized list creation and visual customization features, allowing users to upload images and view textures to aid in interior planning.
• Improve onboarding engagement through animated, brand-consistent introduction sequences.
• Streamline sample ordering, dealer location services, and detailed product viewing (including zoom and texture inspection).

• Cross-platform hybrid architecture supporting both iOS and Android devices using a shared codebase.
• UX/UI redesign consistent with brand standards, featuring engaging animated onboarding, intuitive navigation, and standardized filtering mechanisms.
• Product browsing interface with detailed images, zoom, and texture inspection functionality.
• Personalized lists for favorite samples, with options to upload images for interior visualization.
• Integration with a centralized product information management system for real-time data consistency.
• Dealer locator with map integration for easy dealer identification.
• Sample ordering system with status tracking.
• User story mapping and informational architecture optimized for end-user and reseller workflows.

• Product Information Management system for consistent product data
• Dealer locator mapping service
• Sample ordering and tracking backend
• User authentication and profile management systems

• Seamless performance across iOS and Android devices with minimal load times
• Scalability to support a growing user base globally
• Security compliance for user data and transaction information
• High availability and uptime with 99.9% service reliability
• Responsive design with high-fidelity visuals and texture zoom capabilities

The project aims to deliver a unified mobile platform that significantly enhances user satisfaction through intuitive design and rich visual features, increases product engagement and conversions, reduces manual data management errors via PIM integration, and boosts operational efficiency. Expected outcomes include improved customer and reseller interaction, streamlined workflows, and potential growth in sales and brand loyalty.