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Development of a Cross-Platform E-commerce and Online Restaurant Mobile Application
  1. case
  2. Development of a Cross-Platform E-commerce and Online Restaurant Mobile Application

Development of a Cross-Platform E-commerce and Online Restaurant Mobile Application

wezom
Retail
Food & Beverage

Identifying the Challenges in Digital Sales and Product Presentation

The client faces difficulties in providing a seamless online ordering experience for both raw and prepared food products across the country, including catering to local delivery preferences and showcasing products attractively. Additionally, integrating with existing accounting systems and managing diverse product catalogs in a unified platform pose significant operational challenges.

About the Client

A retail business specializing in high-quality meat and farm products seeking to expand their sales channels through a digital platform.

Goals for Enhancing Digital Sales and Operational Efficiency

  • Create a robust cross-platform mobile application enabling quick and convenient ordering of raw meat, half-finished, and ready-to-eat meals with simplified navigation.
  • Develop a distinct catalog structure to differentiate between raw products and finished meals, tailored to the user’s location and product availability.
  • Implement product presentation mechanisms that highlight product appeal through engaging showcase modules and prominent category displays.
  • Ensure seamless synchronization with existing accounting and enterprise management software to manage product data and orders efficiently.
  • Enhance customer engagement features such as wish lists, bonus programs, and customizable order options, including cooking preferences.
  • Enable delivery of raw products nationwide in temperature-controlled packaging, with ready meals available only within specific local regions.

Core Functional Systems and Features for the Digital Platform

  • Dual Catalog Management: Separate sections for raw products and finished meals with tailored logic and navigation.
  • Quick One-Click Delivery: Streamlined ordering process allowing customers to place orders in two clicks for rapid delivery.
  • Product Showcase Module: Visually appealing presentation of products with category highlights and popular items.
  • Regional Availability Controls: Delivery options based on user location, including nationwide raw product delivery and regional ready meal delivery.
  • Order Customization: Options for selecting meat doneness levels, cooking preferences, and adding to wishlists or bonus programs.
  • Synchronization with Accounting Software: Automated data exchange on products and orders with existing enterprise systems.
  • User Engagement Features: Push notifications via Firebase, OAuth2-based secure user authorization.

Preferred Technologies and Architectural Approaches

Flutter for cross-platform mobile app development for faster performance and better customization
GraphQL for efficient frontend-backend communication and future scalability
OAuth2 protocol for secure user authentication
Firebase for push notifications and user engagement

Essential External System Integrations

  • Third-party accounting/ enterprise resource planning (ERP) system for product and order data synchronization
  • Delivery management systems to coordinate logistics and delivery tracking

Non-Functional System Requirements & Metrics

  • High performance and fast response times to enhance user experience
  • Scalability to handle increasing product catalog sizes and user base
  • Data security and compliance with relevant standards for user information and transaction data
  • Availability and reliability to support nationwide delivery operations

Projected Business Outcomes and Digital Transformation Benefits

The implementation of this digital platform is expected to significantly improve order convenience and operational efficiency, leading to increased sales volume. Based on prior similar projects, it can enhance ordering speed, create an engaging product presentation, and optimize logistics processes, resulting in a measurable boost in customer satisfaction and potentially higher transaction values across the client’s product range.

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