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Development of a Cross-Platform Digital Out-of-Home Advertising Management System

exoft

Advertising & marketing

Environmental Services

Transportation

Challenges in Scaling and Platform Enhancement

Working Bicycle required enhanced software engineering resources, professional UI/UX redesign, and product management support to scale their MVP. The platform needed to accommodate dual user types (riders and advertisers), real-time tracking capabilities, and expanded geographic coverage while maintaining operational efficiency.

About the Client

Swiss market leader in outdoor advertising management on bicycles, connecting advertisers with local cyclists through a digital platform

Core Development Goals

Develop cross-platform mobile and web applications for campaign management
Implement dual-user system with role-specific features
Enable real-time tracking of advertising exposure metrics
Establish secure payment processing for rider compensation
Create scalable infrastructure for national expansion

System Functionality Overview

Campaign creation and management dashboard for advertisers
Rider campaign selection with GPS tracking activation
Real-time exposure analytics and heat map visualization
Automated payment scheduling for rider compensation
Multi-city geographic targeting with pricing configuration

Technology Stack Requirements

Microsoft ASP.NET Core

Angular

Entity Framework Core

SignalR

External System Integrations

Payment gateway for advertiser transactions
Swiss banking API for rider payouts
Google Maps API for geographic targeting
Mobile device GPS tracking services

Operational Requirements

Support for 10,000+ concurrent active riders
Sub-200ms response time for tracking updates
ISO 27001-compliant data security framework
Cross-platform compatibility with iOS/Android/Desktop

Expected Business Outcomes

Enables expansion from 7 to 18 Swiss cities with potential for international replication, reduces campaign setup time by 70%, increases rider participation through gamified tracking features, and provides advertisers with measurable ROI through detailed exposure analytics.