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Development of a Cross-Platform Digital Experience App with Content Management for Global Media Providers
  1. case
  2. Development of a Cross-Platform Digital Experience App with Content Management for Global Media Providers

Development of a Cross-Platform Digital Experience App with Content Management for Global Media Providers

robosoftin.com
Media
Advertising & marketing
Entertainment

Identifying the Challenges in Delivering Consistent and Scalable Digital Media Experiences

The client faces difficulties in developing a scalable, high-quality digital platform that supports multiple content formats and provides seamless user experiences across different regions and devices, necessitating a unified content management and delivery solution to stay competitive in the fast-evolving digital media landscape.

About the Client

A large-scale media entertainment company seeking to deliver high-quality, personalized digital content experiences across multiple platforms to a global audience.

Goals for Building a Robust Digital Content Delivery and Management Platform

  • Develop a native iOS and Android mobile application to enhance content accessibility and user engagement.
  • Create a customized content management system (CMS) for efficient content organization, updating, and distribution.
  • Implement a scalable architecture capable of supporting a growing user base and content volume.
  • Ensure high performance, security, and user experience quality across multiple devices and platforms.
  • Enable personalized content delivery to improve user retention and satisfaction.

Core Functionalities of the Digital Experience Platform

  • Native mobile app development for iOS and Android platforms with optimized performance.
  • Custom content management system for content entry, editing, workflow management, and publishing.
  • Support for rich media content types (e.g., video, audio, images) and live streaming capabilities.
  • Content personalization and localization features tailored for diverse regional audiences.
  • Analytics and reporting dashboards for content performance insights.
  • Push notification and user engagement tools integrated into the mobile apps.

Technology Preferences for Building a Scalable Digital Platform

Native development frameworks for iOS (Swift/Objective-C) and Android (Kotlin/Java)
A scalable backend architecture, possibly leveraging cloud platforms
Custom CMS built on modern web frameworks

External System Integrations Needed for Full Functionality

  • Content delivery networks (CDNs) for efficient media distribution
  • Analytics platforms for user behavior insights
  • Authentication and user management systems
  • Live streaming services for real-time media delivery
  • Push notification services

Performance, Security, and Scalability Requirements

  • App performance optimized for smooth user experience with load times under 2 seconds
  • Support for at least 1 million active users concurrently
  • Data security compliant with applicable standards (e.g., GDPR, CCPA)
  • High availability with 99.9% uptime targets
  • Responsive content updates with minimal latency

Expected Business Benefits of the New Digital Media Platform

The new platform aims to significantly improve user engagement and retention through personalized and seamless digital experiences, supporting robust content delivery to a global user base, with targeted scalability to support over one million concurrent users, ultimately enabling the client to strengthen its market leadership and revenue streams in the digital entertainment sector.

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