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Development of a Cross-Platform Customer Feedback & Market Insights Mobile Application

exoft

Automotive

Challenge

Bridgestone faces the challenge of efficiently collecting comprehensive customer feedback and market insights across various devices and platforms to inform product development and marketing strategies. Current methods are fragmented and lack real-time data analysis capabilities, hindering timely decision-making and limiting the potential for targeted marketing campaigns.

About the Client

Bridgestone Americas, Inc. is a leading manufacturer of tires and rubber products, committed to providing innovative and high-quality solutions to the automotive industry and beyond.

Project Objectives

Enhance customer data collection capabilities through a user-friendly mobile application.
Gain real-time insights into customer preferences and needs related to tires and vehicle usage.
Improve product development through data-driven feedback and market analysis.
Optimize marketing campaigns with targeted messaging based on customer segmentation.
Establish a robust, secure, and scalable platform for long-term customer engagement.

Functional Requirements

Survey Creation: Ability to design and publish surveys with pre-defined templates.
Real-time Monitoring: Immediate access to survey responses.
Customer Segmentation: Grouping users based on various criteria.
Multifactor Authentication: Secure user authentication.
Automated Reporting: Generation of comprehensive data reports and dashboards.
Data Export: Export survey data in multiple formats (e.g., Excel, PDF).

Preferred Technologies

WCF

Microsoft Entity Framework

Microsoft SQL Server

MVVM Light Toolkit

Telerik

Integrations Required

CRM System (e.g., Salesforce) for customer data integration
Marketing Automation Platform (e.g., Marketo) for targeted campaigns

Key Non-Functional Requirements

Cross-platform compatibility (iOS, Android, Web)
Scalability to handle a large volume of users and data
High availability and reliability
Data security and privacy compliance (e.g., GDPR)
Performance: Fast response times and efficient data processing

Estimated Business Impact

This application will provide Bridgestone with a significant competitive advantage by enabling data-driven decision-making, fostering stronger customer relationships, optimizing marketing ROI, and accelerating product innovation. Improved market analytics and targeted campaigns are expected to increase customer loyalty and drive sales growth. The platform will also streamline communication with customers, creating new opportunities for engagement and feedback.