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Development of a Cross-Platform Beauty & Wellness Marketplace with Real-Time Booking and Analytics
  1. case
  2. Development of a Cross-Platform Beauty & Wellness Marketplace with Real-Time Booking and Analytics

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Development of a Cross-Platform Beauty & Wellness Marketplace with Real-Time Booking and Analytics

darly solutions
Health & Fitness
Consumer products & services
eCommerce

Challenges in Traditional Appointment Management

Missed appointments, last-minute cancellations, and abandoned bookings lead to revenue loss and operational inefficiencies. Difficulty in fulfilling last-minute bookings and reaching customers seeking nearby services. Fragmented systems for appointment management and sales tracking.

About the Client

Australian startup connecting customers with beauty salons and wellness centers through a digital marketplace

Key Project Objectives

  • Deploy a cross-platform application (web, Android, iOS) for the Australian beauty and wellness market
  • Enable seamless venue search, appointment booking, and management for customers and businesses
  • Achieve sub-0.5 second response times across all platforms
  • Exceed competitor average session duration metrics
  • Secure 80%+ user satisfaction rate in early feedback

Core System Functionalities

  • Location-based search with Google Maps integration
  • Real-time appointment booking with stylist selection
  • Business management tools (venue, staff, service, pricing, and sales analytics)
  • Loyalty points system for customer retention
  • Cross-platform accessibility (web, iOS, Android)

Technology Stack Requirements

React
Node.js
Docker
AWS

External System Integrations

  • Google Maps API
  • Secure payment gateways

Performance & Scalability Requirements

  • Sub-0.5 second response time for all platform interactions
  • 99.5% system availability SLA
  • Containerized architecture for horizontal scaling
  • Compliance with Australian data privacy regulations
  • Error rate below 5% for critical user flows

Expected Business Impact

Projected 84%+ user satisfaction rate, 26% longer average session duration vs. competitors, 82% task success rate, and 73+ System Usability Scale score based on pilot metrics. Enables businesses to recover previously lost revenue through optimized appointment management.

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