The client faces a growing influencer marketing industry nearing $24 billion annually, necessitating a robust application to facilitate seamless discovery between brands and content creators, improve onboarding, enable effective collaboration, and streamline transaction management while ensuring security and content management capabilities.
A dynamic digital marketplace connecting content creators with brands for product promotion and collaboration, aimed at enhancing user engagement and revenue streams.
The new platform is expected to significantly enhance user experience by simplifying registration, enabling creators to manage earnings easily, and streamlining platform transactions. The initiative aims to improve platform engagement, foster efficient collaboration, and expand revenue streams for creators, ultimately positioning the client as a leading digital marketplace in influencer marketing.