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Development of a Creator Collaboration and Networking Platform
  1. case
  2. Development of a Creator Collaboration and Networking Platform

Development of a Creator Collaboration and Networking Platform

sombrainc.com
Media
Advertising & marketing

Identified Challenges for Influencer and Creator Networking Platforms

Creators and influencers face difficulties in connecting with suitable collaborators, finding relevant events or photoshoot opportunities, and obtaining actionable feedback on their content. Existing platforms lack efficient filtering, networking, and engagement tools, limiting their growth potential and community-building capabilities.

About the Client

A rapidly growing digital content platform targeting influencers and creative professionals seeking networking, collaboration, and analytics tools to enhance their online presence and business opportunities.

Goals for Building an Influencer Collaboration and Analytics Platform

  • Enable seamless search and filtering of creators based on characteristics and Instagram popularity metrics.
  • Facilitate the creation and management of public/private events or photoshoots with attendee invites.
  • Implement a feedback system for content evaluation focusing on aspects like color, composition, and subject matter.
  • Develop messaging functionalities to support direct communication among users.
  • Provide analytics tools for creators to monitor their growth and engagement metrics.

Core Functionalities and Features of the Creator Platform

  • User groups and community building tools
  • Advanced search with filtering options based on popularity and criteria
  • Event creation and invitation management (public/private options)
  • Content feedback system to evaluate photos with criteria such as color, composition, and subject
  • Messaging system for direct communication
  • Follower growth tools and analytics dashboard for content performance tracking

Recommended Tech Stack and System Architecture

Java-based backend development
scalable cloud infrastructure

Essential External System Integrations

  • Social media analytics APIs (e.g., Instagram) for popularity metrics
  • Messaging and notification services
  • Event management tools

Non-Functional System Requirements for Robust Performance

  • Scalability to handle at least 10,000 concurrent users initially, with capacity for growth
  • High availability with 99.9% uptime
  • Secure data handling and user privacy compliance
  • Minimal latency in searches and messaging (e.g., under 2 seconds)

Projected Business Benefits and Impact of the New Platform

The platform aims to significantly enhance creator engagement and collaboration, resulting in increased follower growth, improved content quality, and more successful collaborations. It is projected to empower creators to connect more efficiently, attend relevant events, and receive constructive feedback, thus accelerating their growth and monetization opportunities.

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