The client faces difficulties in motivating consumers to adopt proper recycling practices, accurately track plastic waste from manufacture through to recycling, and increase participation in sustainable waste management processes. Lack of transparency and consumer engagement limits the effectiveness of current recycling methods and hampers the development of a circular plastic economy.
A mid-sized organization aiming to promote sustainable recycling practices by empowering consumers through technology, with a focus on tracking plastic waste from production to recycling and encouraging proper waste separation.
The implementation of this mobile recycling tracking and guidance platform aims to significantly improve consumer participation in proper plastic waste management, targeting at least 58% of recycled plastic being correctly sorted and disposed of. The solution is expected to facilitate a transition toward a circular plastic economy, increase recycling rates, and generate valuable data insights to optimize waste management processes. This scalable approach has the potential to impact thousands of households nationwide, promoting sustainable habits and environmental stewardship.