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Development of a Consumer-Centric Event Management Platform for Alcoholic Beverage Brand Promotion
  1. case
  2. Development of a Consumer-Centric Event Management Platform for Alcoholic Beverage Brand Promotion

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Development of a Consumer-Centric Event Management Platform for Alcoholic Beverage Brand Promotion

concisesoftware.com
Advertising & Marketing
Food & Beverage
Events Management

Challenges in Alcoholic Beverage Brand Promotion

Alcoholic beverage brands face strict advertising regulations, high competition, entrenched consumer loyalty to established brands, and limited organic peer-to-peer recommendation channels. Existing platforms suffer from algorithmic visibility issues, overwhelming user interfaces, and lack of targeted engagement tools for younger demographics.

About the Client

A digital platform specializing in event-driven brand promotion for alcoholic beverage brands targeting younger demographics through peer-to-peer engagement.

Key Project Goals

  • Increase brand recognition among Generation Y and Z audiences
  • Facilitate peer-to-peer event promotion without third-party platform dependency
  • Enable white-label customization for brand-specific implementations
  • Enhance user engagement through social content creation and sharing
  • Ensure compliance with alcohol advertising regulations

Core Platform Functionalities

  • User-generated event creation with instant sharing capabilities
  • Brand-specific white-label customization options
  • Social media-style content creation (video/audio sharing)
  • Push notification system for event reminders and promotions
  • Analytics dashboard for tracking engagement metrics

Technology Stack

React Native/Flutter for cross-platform mobile apps
Node.js backend with GraphQL API
Cloud storage for media content (AWS S3/Google Cloud Storage)
Firebase for real-time notifications

System Integrations

  • Social media APIs (Instagram, TikTok sharing)
  • Payment gateways for event-related transactions
  • Third-party analytics tools (Mixpanel, Google Analytics)
  • CRM integration (Salesforce/HubSpot)

Non-Functional Requirements

  • High scalability for viral event campaigns
  • Sub-200ms response time for core interactions
  • GDPR and alcohol advertising compliance frameworks
  • Multi-tenancy architecture for brand-specific instances

Expected Business Impact

The platform will enable alcoholic beverage brands to organically reach 18-35 year-old demographics through peer-organized events, increase brand engagement metrics by 40-60% through user-generated content, and reduce customer acquisition costs by 30% compared to traditional advertising channels while maintaining regulatory compliance.

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