The client currently faces difficulties in providing a user-friendly digital platform that allows customers to easily browse, select, and book water sports adventures, including Kayak rentals and paddle trips. The absence of an integrated online payment system and dynamic trip information leads to reduced customer engagement and operational inefficiencies.
A mid-sized adventure travel and activity provider aiming to expand its digital presence by offering streamlined booking and rental services for water sports activities.
The new digital platform is expected to significantly improve customer engagement by simplifying the reservation and rental processes, leading to increased bookings and revenue. Online payment integration and real-time trip information are projected to reduce operational overhead and improve customer satisfaction metrics, with measurable enhancements in user conversion rates and streamlined trip management.