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Development of a Comprehensive SaaS Platform for Automated Digital Advertising Management
  1. case
  2. Development of a Comprehensive SaaS Platform for Automated Digital Advertising Management

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Development of a Comprehensive SaaS Platform for Automated Digital Advertising Management

artkai.io
Advertising & marketing
eCommerce

Challenges in Digital Advertising Management

Advertisers face inefficient manual processes for campaign management, fragmented communication channels, lack of pricing transparency, and absence of centralized tools for tracking ad performance across multiple platforms.

About the Client

A digital advertising company seeking to revolutionize ad purchasing through automation and centralized management

Objectives for the Digital Advertising SaaS Platform

  • Automate ad purchasing and campaign tracking processes
  • Create a unified marketplace for advertising platforms and services
  • Implement centralized task management for marketing teams
  • Develop transparent pricing and billing systems
  • Enable seamless integration with 100+ advertising platforms

Core System Functionalities

  • Aggregated advertising marketplace with 100+ platform integrations
  • Automated task manager with notification workflows
  • Multi-client control center for agency operations
  • Real-time campaign performance analytics dashboard
  • Custom admin panel with role-based access controls

Technology Stack Requirements

TypeScript
React.js
Node.js
AWS
Kubernetes (K8S)
PostgreSQL
MongoDB
GraphQL
Microservices architecture

Required System Integrations

  • API connections to 100+ advertising platforms
  • Payment gateway integration
  • Third-party analytics tools
  • Document generation services

Non-Functional Requirements

  • High scalability for growing vendor ecosystem
  • Enterprise-grade data security and compliance
  • 99.9% system availability with Kubernetes orchestration
  • Responsive UI/UX for multi-device support

Expected Business Impact of the SaaS Platform

The solution will reduce manual operational efforts by 60%, enable 24/7 campaign monitoring, streamline client onboarding processes, and create new revenue opportunities through automated service offerings while maintaining strict budget controls.

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