Development of a Comprehensive Lead Generation and Market Intelligence Platform for Hospitality Industry

The client faces difficulties in efficiently extracting and managing large volumes of data related to hotels, events, and competitors; struggles with identifying personalized leads; lacks automation in the sales process from lead generation to event planning; cannot easily track competitor activities daily; and spends significant manual effort on data verification and image processing. These issues hinder rapid decision-making and competitive advantage in a dynamic hospitality market.

A leading service provider specializing in innovative sales and marketing solutions to optimize group sales and competitive positioning across multiple geographies.

• Create a scalable platform capable of tracking and managing extensive data on hotels, events, and competitors to enhance market insights.
• Develop advanced search and mapping capabilities to enable quick retrieval of relevant property and event information based on multiple dynamic criteria.
• Implement customizable graphical dashboards, calendar views, and map visualizations for real-time activity monitoring and analysis.
• Automate report generation and delivery processes to ensure timely updates on market activities and performance metrics.
• Enable building and managing unlimited competitor (or 'comparative') datasets with easy access to associated event data.
• Facilitate identification of high-potential leads matching specific property or client criteria to optimize sales efforts.
• Support automation of sales workflows from lead capture to event management, reducing manual efforts and lead times.

• Advanced Search Module: Supports flexible booking date ranges, relevance scoring against property and competitor sets, keyword and function name searches, interactive radius-based map searches, industry/segment filtering, and metrics such as square footage and event duration.
• Graphical Visualization: Multiple customizable dashboards, calendar views, and map visualizations to monitor recent activities, local area insights, and competitor movements.
• Automated Reporting: Schedule and deliver regular updates and market insights via email or integrated notifications, ensuring continuous awareness of market changes.
• Lead Management and Filtering: Build and access unlimited competitor or portfolio sets, enabling quick identification of leads aligned with property attributes.
• Data Automation: Automate processes such as data verification, image resizing without loss of resolution, and activity tracking to streamline workflow and reduce manual intervention.

• Mapping and geolocation services for spatial searches
• Email and notification services for automated report delivery
• Potential CRM or sales platform integrations for lead and activity tracking
• Image processing APIs for resizing and compression while maintaining resolution

• Scalable architecture to support large data volumes across multiple geographies
• High system performance with fast search response times (sub-second latency for key queries)
• Robust security measures for data privacy and user access control
• Reliable automation workflows with scheduled processes
• Responsive and user-friendly interface for diverse user roles

The implementation of this comprehensive platform is projected to significantly enhance sales productivity by enabling rapid access to detailed market insights, building unlimited competitor datasets, and automating sales workflows. It aims to improve lead identification accuracy, reduce manual efforts, and facilitate real-time competitor monitoring, thereby providing a sustained competitive advantage, increasing customer conversions, and accelerating overall business growth in the hospitality sector.