The client experienced issues with an initially developed betting analysis website that was buggy and non-functional, resulting in inefficient use of development resources and an unsatisfactory user experience. The existing platform lacked structural integrity, proper content segmentation (free, paid, premium), social media sharing capabilities, and multi-currency support, hindering user engagement and revenue generation.
A mid-sized online betting advisory company aiming to provide educational content, betting tips, and premium subscription services to users worldwide.
The new betting content platform aims to significantly improve user engagement and retention through a seamless, reliable experience. It is expected to increase subscription conversions, expand content accessibility—including future multi-currency support—and strengthen social media presence. These improvements can lead to higher revenue streams, a broader customer base, and enhanced market positioning in the online betting advisory industry.