The client needs an end-to-end mobile app that facilitates a supportive, engaging online community for individuals pursuing fertility treatments. The current gaps include limited discoverability of clinics and resources, lack of community interaction features, and security concerns around user authentication and privacy, all within a consistent and user-friendly interface.
A mid-sized healthcare organization seeking to create a global online community platform for users experiencing fertility challenges, offering resources, support, and direct communication channels.
The platform is anticipated to significantly enhance user engagement by providing a dedicated space for sharing experiences and expert advice. It aims to increase app adoption, driving monthly user growth and community expansion. The integration of location-based clinic searches will enable users to easily find local and international resources, thereby improving service accessibility. Overall, the app will foster a supportive global community, facilitate knowledge sharing, and position the client as a leading provider in fertility support services.