The organization currently relies on a website where users can submit pollution stories, but faces difficulties in attracting users, engaging the community, and streamlining the process of reporting pollution incidents. The current method requires users to navigate multiple steps, reducing participation and timely reporting of environmental issues, which hampers awareness and effective intervention by authorities.
A mid-sized environmental non-profit organization aiming to enhance community participation in pollution reporting and to facilitate direct communication with government agencies.
The new mobile app is expected to significantly increase pollution incident reports, enhance community awareness, and foster timely interventions by environmental authorities. It aims to boost user engagement by at least 50%, improve the reach of pollution alerts via social media sharing, and facilitate direct communication channels with government agencies, ultimately supporting more effective environmental management and public health outcomes.