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Development of a Cloud-Based Messeplanung Software
  1. case
  2. Development of a Cloud-Based Messeplanung Software

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Development of a Cloud-Based Messeplanung Software

brightinventions.pl
Business services
Advertising & marketing
Retail

Inefficient Messe Planning Processes

Companies currently face challenges in coordinating all aspects of trade show preparation, including booth design, logistics, marketing materials, and attendee management. This often leads to duplicated efforts, missed deadlines, budget overruns, and a lack of centralized information, impacting overall event success.

About the Client

MesseSolutions GmbH is a leading provider of event management and planning solutions, specializing in assisting companies in organizing and executing successful trade shows and exhibitions.

Project Goals

  • Develop a software solution to streamline and centralize all trade show planning activities.
  • Improve collaboration and communication among event stakeholders.
  • Reduce planning time and costs.
  • Enhance the overall efficiency and effectiveness of trade show execution.
  • Provide data-driven insights to optimize future event planning.

System Functionality

  • Centralized project management dashboard
  • Budgeting and expense tracking
  • Vendor management module
  • Logistics planning (booth setup, transportation)
  • Marketing collateral management (design, distribution)
  • Attendee management (registration, communication)
  • Reporting and analytics
  • Collaboration tools (communication, document sharing)

Technology Stack

Cloud-based architecture (AWS, Azure, or Google Cloud)
React or Angular for front-end development
Node.js or Python (Django/Flask) for back-end development
PostgreSQL or MySQL for database management

External System Integrations

  • CRM systems (Salesforce, HubSpot)
  • Marketing automation platforms (Marketo, Pardot)
  • Payment gateways (Stripe, PayPal)
  • Email marketing services (Mailchimp, SendGrid)

Non-Functional Requirements

  • Scalability to accommodate growing user base and event volume
  • High availability and reliability
  • Data security and privacy compliance (GDPR)
  • Responsive design for optimal viewing on various devices
  • User-friendly interface with intuitive navigation

Expected Business Impact

The implementation of this Messeplanung software is expected to result in a 20% reduction in event planning time, a 15% decrease in overall event costs, and a significant improvement in event success rates. Improved collaboration and data-driven insights will enhance client satisfaction and solidify MesseSolutions GmbH's position as a market leader.

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