The client faces difficulties in providing a reliable, fast, and engaging cloud gaming platform accessible on various mobile devices, with users demanding instant access without downloads or restrictions. Additionally, limited in-app payment and user feedback mechanisms hinder user retention and monetization strategies.
A mid-sized gaming company focusing on delivering instant-access, full-featured games via mobile apps and streaming platforms, targeting the on-the-go, always-connected user base.
The new cloud gaming platform is anticipated to significantly improve user engagement and retention by enabling instant access to games and personalized experiences. Performance enhancements are expected to double system speed and reliability, directly contributing to increased active user base, higher monetization through integrated payment systems, and richer social and feedback interactions.