Development of a Centralized Data Collection and Marketing Consent Management System

The client faces difficulties in efficiently collecting and managing customer contact details and marketing consents, leading to suboptimal marketing outreach and compliance concerns with data privacy regulations.

A mid-sized international service provider aiming to streamline marketing communications and ensure compliance with data processing regulations.

• Implement a user-friendly online contact form for capturing customer details and consent preferences.
• Integrate automated confirmation and acknowledgement processes to enhance user experience.
• Ensure compliance with data privacy regulations through consent management features.
• Improve data collection efficiency, reducing manual errors and processing time.
• Enable targeted marketing outreach based on user consenting status, increasing engagement metrics.

• User registration and contact data capture form with mandatory fields
• Consent management interface with options for different marketing preferences
• Automated email confirmation upon form submission
• Secure storage of personal data compliant with privacy regulations
• Backend validation for data integrity and error handling
• Real-time acknowledgment messaging post-submission
• Administrative dashboard for managing submissions and consent statuses

• Email service providers for automated communication
• Regulatory compliance modules or APIs for privacy management
• CRM systems for customer data synchronization

• System should handle at least 10,000 form submissions per day
• Response time under 2 seconds for form submission confirmation
• Data encryption ensuring compliance with GDPR and other privacy laws
• High availability with 99.9% uptime
• Scalable architecture to accommodate future growth

The new system is expected to significantly enhance marketing outreach efficiency, improve compliance with data privacy regulations, reduce manual data processing errors, and increase customer engagement metrics by targeted follow-up campaigns, leading to higher conversion rates and better data management.