Development of a Centralized Brand Asset Management System with Data Standardization and User Guidance Features

The client currently relies on manual and fragmented solutions for creating and editing product content, leading to inconsistent brand messaging, inefficient workflows, and difficulties in maintaining a centralized database of product information. They require an improved system that facilitates easier management, accurate data exchange, and compliance with industry standards such as GS1 TSD 1.1.

A mid-sized company specializing in consumer goods, managing extensive brand assets and product information across multiple channels, seeking a robust digital solution for content creation and management.

• Implement a standalone single-page application (SPA) that seamlessly manages and updates a centralized product database.
• Ensure compatibility with industry data standards like GS1 TSD 1.1 for accurate product information exchange.
• Enable manual creation and bulk import of product profiles via JSON files, supporting multiple fields and data sets.
• Incorporate data-driven metadata fields to facilitate future profile updates with evolving parameters.
• Develop an autosuggestion feature using a custom language parser to expedite data entry and improve accuracy.
• Ensure complete keyboard navigation for accessibility and enhanced user experience.
• Integrate a JSON reader and editor to transform JSON files into web forms for easy product data modification.
• Support multiple languages to cater to global markets.

• Standalone single-page application independent of existing systems.
• Compatibility with industry-standard profiles (e.g., GS1 TSD 1.1), created via manual input or JSON import.
• Customizable, data-driven metadata fields to support future updates.
• Autosuggestion system powered by a self-written language parser to facilitate faster, more accurate data entry.
• Full keyboard navigation for enhanced accessibility.
• JSON reader and editor that converts JSON files into editable web forms, supporting both individual and batch data entry.
• Multilanguage support for a global user base.

• External industry standard data profiles (e.g., GS1 TSD 1.1)
• Existing product databases or data repositories
• Potential connectors to retail or marketing platforms

• System must support thousands of brand assets and product profiles without performance degradation.
• Ensure data security and compliance with industry standards.
• Achieve high reliability with minimal downtime.
• Allow future scalability to accommodate growing data volume and user base.
• Provide responsive user interface for both desktop and mobile devices.

The new system is expected to streamline and standardize product data management, reduce time spent on content creation and editing, and improve data accuracy. With robust support for industry standards and self-service features, it will enable the client to deliver consistent, brand-compliant content across multiple channels, supporting global expansion and faster market response. Estimated outcomes include enhanced operational efficiency, improved brand integrity, and increased alignment with retail partner requirements.