Development of a Cashback and Discount Platform with User Engagement Features

The client requires a comprehensive digital platform that enables users to shop with discounts, earn cashback, and support charitable causes or refer friends, addressing low user engagement and retention in their current online shopping ecosystem.

A mid-sized eCommerce platform aiming to offer users cashback, discounts, and referral incentives to increase engagement and sales.

• Create a user-friendly website allowing users to browse and utilize discounts and coupons across multiple merchants.
• Implement cashback earning functionalities with secure withdrawal options.
• Enable notification alerts for deal updates and expiration reminders to boost user engagement.
• Develop a referral program to incentivize users to invite others and support charitable initiatives.
• Provide comprehensive transaction history and account management features.

• User authentication via social media or email/password.
• Browsing and searching for store categories, deals, and coupons.
• Display featured offers with options to copy coupon codes or visit merchant sites directly.
• Frequent updates of new coupons and deals with expiration alerts.
• Ability for users to favorite deals, stores, or coupons for personalized notifications.
• Summary dashboard showing total cashback earned, available, and pending funds.
• Secure withdrawal system allowing users to cash out their cashback.
• Transaction history with details on donations, withdrawals, and statuses.
• User profile settings to update personal information, change passwords, and set notification preferences.

• Social media login/authentication providers (e.g., Facebook).
• Merchant APIs for coupon retrieval and deal updates.
• Payment gateways for cashback withdrawals.
• Notification services for deal alerts and reminders.

• System should handle at least 10,000 concurrent users.
• Page load times under 3 seconds for optimal user experience.
• Secure handling of user data and financial transactions in compliance with industry standards.
• Reliable real-time notifications with high delivery success rates.

The development of this cashback and discount platform aims to significantly increase user engagement and retention by offering personalized deals and cashback rewards. It is expected to boost transaction volumes by facilitating seamless deal utilization, drive more frequent site visits, and encourage referrals, ultimately leading to higher revenue and customer loyalty. The platform is projected to enable users to track and withdraw cashback efficiently, promoting a positive user experience and operational trust.