Development of a Brokerless Digital Trading Platform with Enhanced Usability and Accessibility

The client operates a brokerless trading platform that facilitates direct market trading, but the current application suffers from usability issues, resulting in unmet user expectations and suboptimal engagement. Users face difficulties navigating the platform, and the interface lacks visual appeal and educational support, hindering broader adoption and trust in the platform's safety and efficiency.

A rapidly growing fintech company aiming to revolutionize retail trading by enabling users to trade directly in financial markets through an intuitive, user-friendly digital platform.

• Develop a web-based trading platform that offers a simple, quick, and effortless user journey to enhance user engagement and satisfaction.
• Create a mobile application compatible with Android devices to broaden accessibility and usage opportunities.
• Implement features supporting secure account creation, asset management, trading ideas generation, comprehensive analytics visualization, order management, and privacy controls.
• Achieve a highly responsive, visually appealing, and educational interface that encourages new user onboarding and repetitive engagement.
• Securely handle financial transactions and disbursements while maintaining compliance with privacy policies and fraud prevention measures.
• Grow the user base significantly, targeting several thousand new accounts monthly, thus positioning the platform as a leading solution in the digital trading market.

• User account creation and management integrated with external trading partners for direct account setup.
• AI-driven trading ideas generation to assist users in decision-making.
• Rich analytics and visualization tools for trading process monitoring, including charts and modeling.
• Order management system supporting the full trade lifecycle: opening, closing, execution, and modification.
• Secure payout and disbursement mechanisms for trading earnings.
• High-level privacy management aligned with predefined policies to safeguard user operations.
• User interface supporting Day/Night modes, intuitive navigation, and educational content integration.

• External trading partners for account onboarding
• Financial data providers for real-time market data
• Payment gateways for payouts and disbursements
• Security and privacy policy enforcement systems

• System scalability to support several thousand new user accounts monthly
• High performance and low latency for real-time trading operations
• Robust security measures to protect financial data and user privacy
• Intuitive UI/UX with responsive design for both web and mobile devices
• Availability with minimal downtime to ensure trading continuity

The new brokerless trading platform is expected to significantly increase user engagement, achieving several thousand new accounts per month. It will position the company as a leader in accessible, safe, and educational digital trading, resulting in rapid platform growth, improved user satisfaction, and expanded market share in the online trading industry.