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The client lacked experience in B2C product development, faced a highly regulated market, required rapid prototyping to outpace competitors, and needed to validate an ambiguously defined product concept while maintaining compliance with financial regulations.
A well-established financial services company primarily serving business clients, seeking to expand into the B2C market with an innovative digital product
Enables rapid market entry with MVP validation, achieves competitive advantage through frequent feature releases, scales to millions of users within years, establishes automated operational processes, and transforms the company's product portfolio with a new B2C revenue stream.