The client’s initial basketball training application faced significant stability issues, including frequent crashes, and lacked advanced features necessary for engaging user experiences. The app's fragmented development and performance shortcomings hindered user engagement and growth potential, necessitating a comprehensive overhaul to ensure reliability and feature richness.
A mid-sized sports technology company specializing in connected fitness devices and training applications for basketball enthusiasts, aiming to enhance user engagement and training effectiveness.
The redesigned application aims to significantly improve stability and usability, leading to higher user engagement, retention, and satisfaction. With advanced analytics and community features, the client expects an increase in active users by over 50%, enhanced training effectiveness, and scalable capacity to support future growth and feature enhancements.