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Develop Scalable Brand Asset Management System for Ucked

phenomenonstudio.com

Gaming

Media

Entertainment

Brand Consistency and Scalability Challenges

Ucked's rapid expansion into extended brand ecosystems (merchandise, alcohol) and social media necessitates a centralized, scalable system to manage brand assets (logo variations, mascots, color palettes, fonts, imagery) and ensure consistent visual communication across all platforms. The current manual processes are inefficient and prone to errors, hindering brand consistency and slowing down product launches.

About the Client

Ucked UK is a mobile game developer and brand builder focused on creating engaging party games and expanding into lifestyle products and an alcohol brand.

Project Objectives

Establish a central repository for all Ucked brand assets.
Ensure consistent application of brand guidelines across all platforms and products.
Streamline asset management workflows for internal teams.
Facilitate easy access to approved assets for marketing, product, and sales teams.
Support the growth of the Ucked brand ecosystem and future product launches.

Functional Requirements

Centralized Asset Storage: Secure storage for all brand assets (logos, mascots, color palettes, fonts, images, videos).
Version Control: Track asset versions and ensure the use of approved assets.
Access Control: Role-based access control to restrict access to sensitive assets.
Search & Filtering: Robust search functionality to easily find assets based on keywords, categories, and tags.
Approval Workflow: Automated approval process for new assets.
Download Options: Various download options optimized for different platforms and purposes (e.g., vector formats for logos).
Brand Guidelines Integration: Display and enforce brand guidelines within the system.
Integration with Design Tools: Potential integration with Adobe Creative Cloud or similar design tools for seamless asset access.

Preferred Technologies

SVG for Logo

Web-based application (React, Angular, or Vue.js)

Cloud Storage (AWS S3, Google Cloud Storage)

Database (PostgreSQL or MySQL)

Integrations Required

Adobe Creative Cloud (optional)
Marketing Automation Platform (e.g., HubSpot, Marketo)

Key Non-Functional Requirements

Scalability: The system must be able to handle a growing number of assets and users.
Security: Secure storage and access control to protect brand assets.
Performance: Fast loading times and responsive user interface.
Accessibility: Compliance with accessibility standards (WCAG).

Estimated Business Impact

Implementing a BAM system will improve brand consistency, reduce time-to-market for new products, enhance team collaboration, and ultimately strengthen the Ucked brand identity. It will enable faster and more efficient asset distribution, allowing teams to focus on creative work rather than asset management logistics. This will contribute to a more cohesive and professional brand image, driving customer loyalty and supporting future growth.