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Develop Responsive Minimalist Website for Design Agency

darly solutions

Advertising & marketing

Challenge

KOOL requires a modern, responsive website to effectively showcase its services, portfolio, and expertise to potential clients. The website needs to be visually appealing, user-friendly, and optimized for lead generation. Key concerns include aligning the website's design with the agency's brand identity and achieving a low bounce rate while maximizing engagement and conversions.

About the Client

KOOL is an Israeli design agency specializing in UI/UX design, web development, and project management. They aim to provide sleek, user-centered design solutions to businesses.

Objectives

Develop a fully responsive website to showcase KOOL's design services and portfolio.
Reflect KOOL's brand identity and design philosophy through a minimalist and user-centered UI/UX.
Limit the website bounce rate to 34%.
Achieve a conversion rate of at least 10% on form submissions.
Increase average session duration beyond the B2B benchmark (78 seconds).
Ensure a high task success rate (at least 90%).

Functional Requirements

Homepage with clear value proposition and call-to-action.
Portfolio page showcasing completed projects with storytelling elements.
Blog with topic categories and visually appealing blog cards.
Services page detailing the agency's offerings.
About Us/Philosophy page outlining the agency's design principles.
Contact form for inquiries.
Responsive design for optimal viewing on all devices.

Preferred Technologies

WordPress CMS

HTML5

CSS3

JavaScript

Non-Functional Requirements

Responsiveness across all devices.
High performance and fast loading times.
Security to protect user data.
Accessibility following WCAG guidelines.
Scalability to handle future growth.

Expected Business Impact

The new website is expected to enhance KOOL's brand image, attract new clients, improve lead generation, and establish the agency as a leader in the UI/UX design field. Achieving the target KPIs (low bounce rate, high conversion rate, increased session duration) will demonstrate the effectiveness of their design and marketing efforts.