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Develop Mobile Sticker Application for Children - The Trybe

appetiser.com.au

eCommerce

Retail

Lack of engaging and personalized mobile experience for children to express their individuality and connect with fashion brands.

Children lack a fun, creative, and personalized way to express their style and connect with relevant fashion brands on mobile devices. Existing solutions may not adequately cater to their preferences for hand-drawn and animated content, leading to low engagement and brand awareness.

About the Client

Accent Group is a company focused on providing eCommerce solutions, specifically the mobile sticker application 'The Trybe', targeting children and connecting them with fashion brands.

Enhance brand engagement and awareness among children and parents through a fun and interactive mobile sticker application.

Increase brand visibility and awareness for The Trybe.
Drive user engagement and app usage among target audience (children and parents).
Facilitate connections between children and fashion brands.
Provide a platform for children to express their individuality and style.
Achieve a high user rating and positive reviews in app stores.

Mobile Sticker Application Functionality

Sticker browsing and selection.
Sticker layering onto messages, photos, and videos.
Easy sharing of sticker-enhanced content.
User-friendly interface designed for children.
Integration with device's messaging applications.
Regularly updated sticker packs.

Mobile Development Technologies

iOS (Swift/Objective-C)

Android (Kotlin/Java)

Cross-platform framework (e.g., React Native, Flutter) - to potentially optimize development efforts

Messaging Platform Integrations

Integration with popular messaging apps (e.g., iMessage, WhatsApp, SMS).
App Store (iOS) and Google Play Store (Android) for distribution and updates.

Performance, Scalability, and Security

High app performance and responsiveness.
Scalable infrastructure to handle a growing user base.
Data security and privacy compliance (especially considering children's data).
Cross-device compatibility (tablets, phones).

Increased Brand Awareness and User Engagement

The successful development of The Trybe mobile sticker application is expected to significantly increase brand awareness for Accent Group and The Trybe, leading to higher user engagement and potential for partnerships with fashion brands. The app will position Accent Group as an innovator in the children's fashion market and strengthen its connection with parents and children alike.