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Develop Investor Landing Page & Initial Platform Design for Decentralized Finance Platform

netguru.com

Information technology

Financial services

Challenge

Herdius faced the challenge of converting a complex and technical white paper into a compelling narrative to attract potential investors. They needed a visually engaging landing page that could resonate with both emotional and rational investor segments, overcoming the difficulty of conveying intricate technical details without appearing untrustworthy.

About the Client

Berlin-based startup building a decentralized financial platform, aiming to be the next-generation infrastructure for the cryptocurrency and blockchain ecosystem.

Objectives

Create a visually appealing and persuasive landing page to attract potential investors.
Transform the existing white paper into a clear, concise, and easily understandable narrative.
Segment investor audiences (emotional and rational) and tailor messaging and design to each segment.
Establish trust and curiosity in the Herdius project.
Launch a functional landing page within a 3-week timeframe.

Functional Requirements

Investor segmentation based on emotional and rational profiles.
Visually engaging illustrations to explain complex concepts.
Concise and persuasive copywriting based on the white paper content.
Clear navigation and information architecture.
Compelling visuals showcasing the platform's technology and potential.
Integration with ICO platform for investment process.

Preferred Technologies

Isometry illustration style

Responsive design

Frontend framework (React, Angular, or Vue.js - to be determined)

Potentially a CMS for future content updates

Integrations Required

ICO platform API for investment functionality
Analytics platform (e.g., Google Analytics) for tracking website performance

Non-Functional Requirements

Scalability to handle high traffic during the ICO.
Performance optimization for fast loading times.
Security to protect user data and prevent fraud.
Accessibility (WCAG compliance)

Expected Impact

A successful landing page will significantly contribute to the success of the ICO by attracting a larger pool of investors, increasing conversion rates, and building a strong foundation for the Herdius project. The compelling narrative and visually appealing design will establish credibility and trust, leading to increased investment and ecosystem growth.