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Keap is facing challenges in effectively engaging its target audience (millennials and Gen Z) with its financial app. Users are not fully aware of the diverse features offered, including banking, investments, cryptocurrency trading, and loan management, leading to limited adoption and app usage. Traditional financial communication methods are not resonating with this demographic.
Keap, LLC is a fintech company focused on providing a mobile application for family budgeting, investment, cryptocurrency trading, and loan management, targeting millennials and Gen Z.
The development of this mobile app is expected to result in a significant increase in user acquisition, app engagement, and overall revenue. Based on the case study, we project a 21% growth in new user registrations, a 64% increase in average session time, and a 26% improvement in conversion rates.