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Develop & Enhance Mobile Platform for Underground Music Discovery in MENA
  1. case
  2. Develop & Enhance Mobile Platform for Underground Music Discovery in MENA

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Develop & Enhance Mobile Platform for Underground Music Discovery in MENA

netguru.com
Media
Information technology
Entertainment

Challenge

The client needed a platform to connect users with undiscovered musicians in the Middle East and North Africa. Existing solutions lacked a focused approach to underground music discovery and required a user-friendly interface, especially on mobile devices with limited screen space. The initial project scope needed adjustment to align with actual business requirements.

About the Client

A company focused on creating innovative digital platforms for niche cultural communities, specifically targeting the underground music scene in the Middle East and North Africa.

Goals

  • Develop a mobile platform (Google Chrome extension) for discovering underground musicians in the MENA region.
  • Create a user-friendly interface optimized for small screen sizes.
  • Implement language support, including Arabic, for a wider user base.
  • Enhance user engagement through a suggestion system leveraging machine learning.
  • Improve system architecture, display interfaces, and interface design for enhanced intuitiveness and aesthetics.

Functionality

  • Artist discovery (browsing, search, recommendations).
  • Artist profiles (bio, music samples, links).
  • Music player with controls.
  • Language support (including Arabic translation).
  • User suggestion system with machine learning.
  • Customizable interface elements.

Technology Stack

JavaScript (JS)
Chrome Extension Development
Machine Learning (for recommendations)
Custom Typography
Style Guide

External Integrations

  • Potentially music streaming APIs (future enhancement).

Non-Functional Requirements

  • Scalability to accommodate a growing user base.
  • Performance: Fast loading times and responsive interactions.
  • Security to protect user data.
  • Cross-browser compatibility (within Chrome extension).

Expected Business Impact

Successful completion of this project will enable the client to establish a leading platform for underground music discovery in the MENA region, expanding their user base, increasing brand awareness, and creating new revenue opportunities. The enhanced platform will improve user satisfaction and encourage further engagement.

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