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Develop Comprehensive Food Brand Ecosystem Platform

desmart.com

Consumer products & services

Food & Beverage

Retail

Advertising & marketing

Challenges with Customer Engagement and Brand Building

Fooder, a major cooking oil brand in Poland, faced challenges in effectively communicating with consumers, building brand loyalty, and expanding its reach beyond traditional marketing channels. There was a need for a unified platform to engage consumers, provide recipe inspiration, and create a community around the brand.

About the Client

A leading cooking oil brand in Poland seeking to enhance customer engagement, brand awareness, and sales through a multi-channel digital platform.

Project Goals

Establish a strong communication channel with consumers.
Increase brand awareness and recognition.
Foster a thriving brand community.
Drive sales of grocery products (potential future expansion).
Enhance employee engagement (potential future expansion).

System Functionality

Recipe database with search and filtering capabilities.
Voice-controlled recipe playback.
E-commerce functionality for selling grocery products.
Employee reward program management.
Marketplace for booking event venues.
User account management and personalization.

Technology Stack

Node.js

React.js

External Integrations

Payment gateway integration (for e-commerce).
Mapping service integration (for venue marketplace).
Potential CRM integration (for customer data management).
Potential ERP integration (for inventory and order management).

Non-Functional Requirements

Scalability to handle a large user base.
High performance and fast loading times.
Secure data storage and transmission.
Responsive design for optimal viewing on all devices.
Robust voice control functionality.

Expected Business Impact

This platform is expected to significantly increase Fooder's brand awareness, foster customer loyalty, drive sales through the e-commerce component, and establish a strong online community. It will also provide a valuable tool for employee engagement and potentially unlock new revenue streams through the marketplace functionality.