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Develop Brand Guidelines and Marketing Assets for Appsent USA

phenomenonstudio.com

Information technology

Brand Perception and Market Positioning

Appsent USA lacked a cohesive and impactful brand identity that effectively communicated its value proposition and differentiated it from competitors in the mobile app development market. The company needed to elevate its brand perception, establish clearer positioning, and foster stronger connections with its target audience.

About the Client

Appsent USA is a mobile app development company specializing in end-to-end solutions, from concept to market, with a focus on user-centric design and robust advertising strategies.

Project Goals

Enhance brand perception and establish Appsent USA as a trusted leader in the mobile app development industry.
Increase customer loyalty and trust through a strong and memorable brand presence.
Reinforce the company's core values through a compelling rebranding campaign.
Develop comprehensive brand guidelines to ensure consistent brand usage across all platforms.

System Functionality

Logo design (primary and secondary variations)
Brand color palette definition and usage guidelines
Typography selection and usage guidelines
3D illustration design for brand identity
Marketing asset creation (social media templates, website graphics, print materials)
Brand guidelines document with clear usage rules for all brand elements

Design Software

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Website CMS

WordPress

Scalability & Accessibility

The brand guidelines should be easily scalable for use across various marketing materials.
Brand assets should be designed with accessibility in mind.

Business Impact

This project is expected to result in increased brand recognition (measured by a 26% increase), improved customer engagement, stronger brand loyalty, and a more consistent and professional brand image, ultimately supporting Appsent USA's growth and market competitiveness.