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The client's primary challenges were a high customer churn rate and low lifetime value. They identified a need for enhanced communication tools to foster deeper connections and increase user engagement within their platform.
A company operating a dating and marriage platform seeking to improve user retention and increase lifetime value through the introduction of premium, pay-per-minute/session communication features.
Based on the case study, the implementation is expected to deliver a significant return on investment (ROI) of 500%, a substantial improvement in customer retention (up to 400%), and a considerable increase in customer lifetime value (up to 250%). This indicates a strong potential for revenue growth and increased profitability.