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Develop and Implement Chargeable P2P Communication Platform for Dating Industry
  1. case
  2. Develop and Implement Chargeable P2P Communication Platform for Dating Industry

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Develop and Implement Chargeable P2P Communication Platform for Dating Industry

sevencollab
Gambling
Other industries

Core Business Challenges

The client's primary challenges were a high customer churn rate and low lifetime value. They identified a need for enhanced communication tools to foster deeper connections and increase user engagement within their platform.

About the Client

A company operating a dating and marriage platform seeking to improve user retention and increase lifetime value through the introduction of premium, pay-per-minute/session communication features.

Project Goals

  • Increase customer retention rate.
  • Improve customer lifetime value.
  • Introduce a new revenue stream through chargeable communication.
  • Enhance user engagement within the platform.

Functional Requirements

  • Peer-to-peer video chat
  • Peer-to-peer audio chat
  • Peer-to-peer text chat
  • Pay-per-minute billing
  • Pay-per-session billing
  • Integration with online payment systems
  • User authentication and authorization
  • Real-time billing and usage tracking
  • Admin panel for managing users and billing

Technology Stack

NodeJS
WebRTC
HTML5
CSS3
jQuery
AngularJS
Angular Material
MySQL
MongoDB

Integration Requirements

  • Online payment gateways (e.g., Stripe, PayPal)
  • Existing dating platform API

Non-Functional Requirements

  • Scalability to handle a growing user base.
  • High performance and low latency for real-time communication.
  • Secure data transmission and storage.
  • Platform independence and easy customization.

Expected Business Impact

Based on the case study, the implementation is expected to deliver a significant return on investment (ROI) of 500%, a substantial improvement in customer retention (up to 400%), and a considerable increase in customer lifetime value (up to 250%). This indicates a strong potential for revenue growth and increased profitability.

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