Develop an Accessible and Compliant eCommerce Platform for a Multinational Retail Chain

The client’s current eCommerce website is not compliant with web content accessibility guidelines, limiting access for users with disabilities. This hinders inclusivity, risks non-compliance penalties, and potentially reduces customer loyalty and traffic, especially during high-traffic periods such as holiday seasons.

A large, global retail supermarket chain with numerous physical stores and an active online shopping platform, focused on healthy foods and sustainability.

• Refactor and enhance the existing eCommerce platform to comply with WCAG 2.0 AA guidelines.
• Increase web accessibility to enable users with disabilities to fully shop online, thereby expanding customer reach.
• Reduce the risk of legal non-compliance and improve brand reputation through accessibility adherence.
• Support extensive testing across various assistive technologies to ensure compatibility.
• Improve overall user experience with accessible web components to foster customer loyalty and engagement.

• Implementation of accessible web components and pages supporting full keyboard navigation.
• Integration of screen reader compatibility testing across popular tools such as JAWS, NVDA, and VoiceOver.
• Color contrast management throughout the website to meet accessibility standards.
• Semantic HTML markup with appropriate heading structures, labels, and document organization.
• Refactoring of legacy codebase to incorporate accessibility best practices and WCAG guidelines.

• Screen reader testing tools (e.g., JAWS, NVDA, VoiceOver).
• Color contrast analyzers and accessibility validation extensions.
• Legacy components refactoring and integration with accessibility plugins.

• Platform must support high traffic volumes during peak shopping seasons without performance degradation.
• Ensure security and user data privacy in compliance with applicable standards.
• Maintain accessibility compliance with WCAG 2.0 AA, with extensions toward AAA as needed.
• Refactor codebase with minimal disruption to ongoing business operations.

Achieving full accessibility compliance will create a more inclusive web presence, enabling a broader customer base to engage with the client’s eCommerce platform. This is expected to increase online traffic and sales, especially during high-traffic periods, while reducing legal and reputational risks associated with non-compliance. The improved platform will strengthen brand loyalty and support the client’s focus on sustainability and health-focused products.