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Develop a Web App for Influencer & Ecommerce Partnership Management
  1. case
  2. Develop a Web App for Influencer & Ecommerce Partnership Management

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Develop a Web App for Influencer & Ecommerce Partnership Management

neoteric.eu
eCommerce
Advertising & marketing
Media

Challenges with UGC and Influencer Content Integration

Brands struggle to effectively incorporate UGC and influencer content into the buying journey. Existing solutions lack a seamless integration, leading to a fragmented customer experience and hindering customer acquisition. The inability to track performance accurately across these channels further complicates marketing efforts.

About the Client

VC-backed startup providing a distributed commerce platform to help brands supercharge customer acquisition through UGC and influencer content.

Project Goals

  • Develop a web application dashboard for ecommerce brands to manage influencer and UGC partnerships.
  • Provide a user-friendly and engaging experience for brand users.
  • Ensure a high-quality, bug-free, and performant application.
  • Enable brands to gain rich analytics on the performance of their influencer and UGC campaigns.
  • Facilitate rapid iteration and market understanding for Fermat Commerce's clients.

Functional Requirements

  • Influencer/UGC content link management.
  • Rich shopping experience integration within content.
  • Order tracking and management.
  • Performance analytics (Gross Merchandise Volume, impressions, etc.).
  • User preference management (tracking consent).
  • Admin panel for managing partnerships and users.

Preferred Technologies

React
React Native
Figma

Integrations Required

  • Potential integration with existing ecommerce platforms (e.g., Shopify, Magento).
  • Social media platforms for content sourcing (e.g., Instagram, TikTok).

Key Non-Functional Requirements

  • High performance and scalability.
  • Robust security measures.
  • User-friendly and intuitive interface (UX).
  • Accessibility for users with disabilities.
  • Cross-browser compatibility.

Expected Business Impact

The project is expected to enable Fermat Commerce to expand its service offerings, attract more clients, and drive revenue growth. By providing a superior user experience and valuable analytics, the application will facilitate improved customer acquisition and enhance the efficiency of influencer and UGC marketing campaigns. The development of a high-quality MVP is crucial for Fermat's next funding round and continued market expansion.

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