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Develop a Mobile E-commerce Application

appetiser.com.au

eCommerce

Retail

Financial services

Advertising & marketing

Need for Enhanced Mobile Shopping Experience & Market Dominance

While MyDeal has seen success with its mobile app, continued growth requires a robust, feature-rich platform that can cater to evolving consumer preferences and maintain a competitive edge in the rapidly changing mobile retail landscape. Maintaining and improving market share against competitors like Uniqlo, Asos, and others is a priority.

About the Client

MyDeal is a 10-year-old online marketplace that connects consumers with a wide range of products from recognized brands. They have experienced significant growth through a successful mobile app and are now seeking to further expand their market reach and maintain their leading position.

Key Objectives for Mobile App Development

Expand mobile user base and increase active customer engagement.
Enhance the mobile shopping experience for iOS and Android users.
Strengthen brand presence and market dominance within the mobile e-commerce sector.
Facilitate seamless transactions and improve customer satisfaction.
Support the integration of new features and functionalities to meet evolving market demands.

Mobile App Functionality

Product browsing and search with advanced filtering options.
Secure user account management and order history.
Mobile payment integration (credit/debit cards, digital wallets).
Push notifications for promotions, order updates, and personalized recommendations.
Product reviews and ratings.
Wishlist functionality.
Geolocation services for local deals and store information.
Customer support features (e.g., live chat, FAQs).

Technology Stack

Native iOS (Swift/Objective-C)

Native Android (Kotlin/Java)

Cloud-based backend (AWS, Azure, or Google Cloud)

RESTful APIs

Mobile SDKs for payment gateways and analytics

External System Integrations

Payment gateway integrations (e.g., Stripe, PayPal)
Retailer APIs for product data and inventory management
Push notification services (e.g., Firebase Cloud Messaging, Apple Push Notification Service)
Analytics platforms (e.g., Google Analytics, Mixpanel)
CRM system (e.g., Salesforce, HubSpot)

Non-Functional Requirements

Scalability to handle a large and growing user base.
High performance and responsiveness.
Robust security measures to protect user data and transactions.
Cross-platform compatibility (iOS and Android).
Accessibility compliance (WCAG).

Expected Business Impact

The development of this mobile application is expected to significantly increase MyDeal's market share, drive revenue growth, and enhance customer loyalty. By leveraging the latest mobile technologies and focusing on user experience, MyDeal can solidify its position as a leading online marketplace and capitalize on the increasing trend of mobile commerce. The project aims to replicate the success seen with the current app and further extend their dominance in the online marketplace.