Design and Implement a Scalable, Multi-Market eCommerce Platform with Integrated Management Systems

The client operates multiple independent eCommerce shops across various regions, operating under a single brand but managed as separate entities with fragmented environments and management channels. This leads to difficulties in overseeing operations, inconsistent customer experiences, and limited ability to scale efficiently across new markets. Additionally, the client faces issues with data duplication, inefficient data transfer from legacy systems, and the need for a flexible platform capable of supporting both B2B and B2C sales channels with localized pricing and user experiences.

A large medical supplies manufacturer and distributor aiming to unify multiple regional online stores into a cohesive, scalable eCommerce ecosystem with global reach.

• Create a scalable and adaptable eCommerce platform supporting multiple regional markets and future localizations.
• Establish a centrally managed logistics and administrative system integrating with existing enterprise systems such as WMS, CRM, PIM, and ERP.
• Enhance sales effectiveness through personalized pricing, client segmentation, and streamlined purchasing workflows.
• Improve data accuracy by implementing mechanisms to reduce duplication and manage incoming client data effectively.
• Design a platform capable of supporting both B2B and B2C channels with differentiated user interfaces and permissions.
• Ensure the platform is optimized for performance, security, and ease of access across devices.

• Centralized hub facilitating integration with enterprise systems (ERP, WMS, CRM, PIM).
• Dynamic pricing engine supporting regional, client-based, and group-specific prices.
• Role-based, device-agnostic user access to ensure seamless shopping experiences.
• Streamlined purchase workflows with management of documents and invoices.
• Automated client segmentation to adapt purchasing experiences and pricing.
• Implementation of a data verification mechanism to minimize duplicate or inaccurate client data.
• Support for quick addition and modification of price lists via ERP integration.
• Management of credit limits and purchase restrictions tailored to client types.

• ERP system for dynamic price list updates and order data synchronization.
• WMS for inventory management and logistics coordination.
• CRM for customer data and segmentation management.
• PIM for product information management and localization.
• External analytics and marketing tools for ongoing business analysis and campaign optimization.

• System scalability to handle multiple markets and increasing user activity without performance degradation.
• Fast response times with optimized API queries and database operations.
• Robust security measures to protect sensitive client and transaction data.
• High availability and disaster recovery capabilities for continuous operation.
• Responsive design ensuring easy access on any device (desktop or mobile).

The implementation of a centralized, scalable eCommerce platform is expected to streamline operations, reduce data inaccuracies, and enable rapid market expansion. Enhanced personalized pricing and seamless user experience aim to increase online sales effectiveness. As a result, the client anticipates improved operational efficiency, better customer satisfaction, and the ability to easily introduce new markets and functionalities, supporting a growth in overall sales volume across regions.