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Cancer Central's existing website required optimization to manage 600+ annual users and 100+ partner organizations. The platform needed enhanced content richness, streamlined user experience, and a transition from basic chat integration to an intelligent ML-driven chatbot capable of proactive support and resource recommendations.
A UK-based cancer platform leveraging AI to connect individuals affected by cancer with personalized support, information, and resources.
The enhanced platform is expected to improve support accessibility for cancer patients and caregivers, reduce information-seeking time by 40%, and increase user engagement metrics by 60% through personalized AI interactions, while maintaining the platform's mission of providing reliable, authenticated cancer resources.