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Design and Development of a Customer-Centric Landing Page for Notino Mobile App

moravio.com

eCommerce

Consumer products & services

Problem Statement

Notino's existing mobile app landing page lacked visual appeal and user engagement, failing to effectively reflect brand guidelines and customer needs. This resulted in suboptimal conversion rates and limited customer retention.

About the Client

An online retailer specializing in perfumes and cosmetics, seeking to enhance mobile app user engagement and conversion rates through a visually appealing, brand-aligned landing page.

Project Objectives

Create a fresh, modern, and visually appealing landing page design
Align the design with Notino's brand guidelines
Improve user engagement metrics (time spent on page, conversion rates)
Ensure seamless integration with existing mobile app infrastructure

Functional Requirements

Responsive design for cross-device compatibility
Brand guideline adherence tools (color schemes, typography)
Interactive product showcases
Call-to-action (CTA) optimization
Performance-optimized asset loading

Preferred Technologies

React Native

Figma (design)

Node.js

AWS (hosting)

Integrations Required

Google Analytics
CRM system (e.g., Salesforce)
Payment gateway APIs

Key Non-Functional Requirements

Scalability to handle traffic spikes
Cross-platform compatibility (iOS/Android)
Page load time under 2 seconds
GDPR-compliant data handling

Estimated Business Impact

Anticipated 20-30% increase in conversion rates, 15-25% growth in average session duration, and measurable improvements in brand consistency scores. The solution will directly contribute to revenue growth and customer acquisition efficiency.