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Decoupled Content Platform for Global Obituary Publishing
  1. case
  2. Decoupled Content Platform for Global Obituary Publishing

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Decoupled Content Platform for Global Obituary Publishing

axelerant.com
Media
Information technology

Challenges

Legacy.Com required a modern, scalable, and performant content management system to support its growing editorial needs and deliver obituaries and news articles quickly to meet the demands of search engines and news outlets. The existing infrastructure needed to be updated to leverage the benefits of a headless architecture for multichannel publishing across a global network of branded sites. They also needed a robust system for managing image licensing and royalties.

About the Client

Legacy.Com is a global leader in online obituaries, connecting users with local, national, and international obituaries and memorial content. They partner with thousands of newspapers and funeral homes worldwide to provide a comprehensive platform for expressing condolences and celebrating lives.

Objectives

  • Develop a headless Drupal platform to power Legacy.Com's editorial section.
  • Enable multichannel publishing across over 1,400 branded site instances.
  • Improve content publishing speed to maintain a competitive advantage in obituary news rankings.
  • Enhance content management capabilities with robust image licensing and attribution.
  • Ensure the platform is scalable and performant to handle high traffic volumes.

Functional Requirements

  • Content creation and management (obituaries, news, memorials)
  • Multi-site publishing with per-affiliate customization
  • RESTful API for frontend integration
  • Image licensing and attribution management
  • Search engine optimization (SEO) support
  • User authentication and authorization
  • Workflow management for content approval and publishing

Preferred Technologies

Drupal
React
RESTful API
RAML (for API specification)
Memcached (caching)
Varnish (caching)
Migrate Framework (data migration)

Integrations Required

  • Google News API (for syndication)
  • Newspaper and funeral home APIs (for data import)
  • Payment gateway (for licensing fees)

Non-Functional Requirements

  • High performance and scalability to handle large traffic volumes
  • Robust security measures to protect sensitive data
  • Data migration from legacy systems
  • API documentation and versioning
  • Comprehensive testing and quality assurance

Business Impact

The new platform will enable Legacy.Com to maintain its leadership position in the online obituary market by providing a superior user experience, improving content publishing speed, and enhancing its ability to reach a global audience. The headless architecture will allow for greater flexibility and innovation in content delivery across multiple channels. Improved image management will streamline operations and ensure compliance with licensing agreements. The project will also contribute to increased revenue through improved SEO and enhanced user engagement.

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