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Data Integrity and Customer Engagement Platform Development

solutelabs.com

Consumer products & services

Retail

Hospitality & leisure

Critical Data Management and Customer Engagement Challenges

The existing user database contains significant inconsistencies including duplicate records and faulty transactional data. The system requires improved data integrity, scalable architecture, minimized downtime during operations, and enhanced security measures while maintaining seamless customer engagement capabilities.

About the Client

Business solutions provider focused on customer engagement and data management for SMEs

Core Transformation Goals

Resolve database inconsistencies through data cleansing and architecture optimization
Implement real-time analytics capabilities for business decision-making
Develop customer segmentation and personalized marketing tools
Establish secure POS system integrations for automated data capture
Create a scalable platform supporting business growth and user expansion

Platform Core Capabilities

Advanced customer segmentation engine
Real-time consumption pattern analytics dashboards
Loyalty/rewards program management system
Personalized offer targeting engine
Customer feedback collection and analysis module
POS system integrations (PetPooja, DotPe)
Customer reward history tracking and redemption interface
Push notification system for targeted promotions

Technology Stack Requirements

Cloud-native architecture (AWS/Azure)

SQL/NoSQL hybrid database solution

Microservices-based design

DevOps automation tools (CI/CD pipelines)

Advanced data encryption standards

System Integration Needs

Point-of-Sale (POS) systems (PetPooja, DotPe)
Third-party analytics tools
Payment gateways for reward redemption
Customer communication platforms (SMS/email APIs)

Operational Requirements

99.9% system availability with zero-downtime deployments
Horizontal scalability for 10x user growth
Enterprise-grade data security (GDPR/HIPAA compliance)
Sub-second response times for critical operations
Automated data validation and error correction

Anticipated Business Outcomes

The solution will eliminate data inconsistencies, enabling accurate business decisions through reliable analytics. Enhanced customer segmentation and personalized engagement tools are projected to increase customer retention by 30-40%. POS integrations will streamline operations while maintaining data integrity, supporting business scalability to handle 10x growth with reduced operational costs. Security enhancements will protect customer data and ensure regulatory compliance.