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Customizable Online Shoe Design and E-commerce Platform Development

angrynerds.co

Retail

eCommerce

Challenges in Online Shoe Customization and E-commerce

The client lacked a digital platform enabling customers to create fully customized shoes while requiring an integrated e-commerce solution with content management capabilities to streamline operations and enhance customer engagement.

About the Client

A footwear brand specializing in premium, customizable shoe designs targeting global markets

Strategic Project Goals

Develop an intuitive online shoe designer tool with shape/color customization
Implement a scalable e-commerce platform for direct-to-consumer sales
Integrate a CMS for seamless content updates and inventory management
Ensure cross-platform compatibility and user-friendly experience

Core System Functionalities

Interactive 3D shoe design interface with real-time previews
Multi-step customization workflow (shape, color, material selection)
Product catalog with search/filter options
Secure checkout with payment gateway integration
CMS for content updates and order tracking

Technology Stack Requirements

Angular

.NET

Umbraco

System Integration Needs

Payment gateway (Stripe/PayPal)
Inventory management system
Customer relationship management (CRM) tool
Analytics platform (Google Analytics)

Performance and Scalability Expectations

Support 10,000+ concurrent users during peak traffic
Page load time under 2 seconds
PCI DSS compliance for payment security
99.9% system uptime SLA
Cross-browser compatibility (Chrome, Safari, Firefox)

Anticipated Business Outcomes

Enables 24/7 customer-driven customization increasing average order value by 30%, reduces content management overhead by 50% through CMS integration, and supports global market expansion with scalable infrastructure.