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Customizable eCommerce Platform Enhancement for Greeting Cards & Personalized Letters
  1. case
  2. Customizable eCommerce Platform Enhancement for Greeting Cards & Personalized Letters

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Customizable eCommerce Platform Enhancement for Greeting Cards & Personalized Letters

deltologic.com
eCommerce
Advertising & marketing

Challenges with Enterprise Order Management and Scalability

Wunderpen GmbH currently faces challenges in efficiently managing large enterprise orders (over 1,000 cards) requiring recipient data verification. Additionally, streamlining the process of sending identical cards with varied greetings to the same recipients is cumbersome. They also need a robust system for designing and managing letter templates with dynamic content.

About the Client

A Berlin-based company specializing in unique, customizable greeting cards and personalized letters created using in-house developed robotic technology that digitalizes human handwriting.

Project Goals

  • Enhance order management capabilities for enterprise clients, specifically address recipient data verification for large orders.
  • Improve efficiency in processing and fulfilling bulk orders with personalized greetings.
  • Streamline the creation and management of letter templates with dynamic content and font previews.
  • Maintain and expand the existing eCommerce platform with a focus on scalability and user experience.

Functional Requirements

  • Enhanced order draft functionality for enterprise clients to store and manage orders requiring recipient verification.
  • Bulk order processing capability to reload previous orders and modify message templates for sending identical cards with varied greetings to the same recipients.
  • Advanced letter template designer with dynamic content insertion and real-time font preview.

Existing Platform Technologies

Likely existing eCommerce platform technologies (details not specified in case study, but assumed to be suitable for customization)
JavaScript, HTML, CSS (for front-end enhancements)

Potential Integrations

  • CRM system (for recipient data verification, if not already integrated)
  • Shipping provider APIs (for streamlined shipping integration)

Non-Functional Requirements

  • Scalability to handle increasing order volumes.
  • High performance and responsiveness.
  • Security to protect customer data.
  • User-friendly interface for both administrators and customers.

Expected Business Impact

This project is expected to significantly improve operational efficiency, reduce processing time for large orders, enhance customer satisfaction, and support continued growth in online sales by providing a more robust and user-friendly platform for managing and fulfilling orders.

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