The client faces limitations in branding flexibility, scalability, and user engagement with off-the-shelf app solutions. Existing platforms restrict customization, hinder seamless data migration, and lack advanced analytics to track user behavior and app performance. Additionally, restaurant partners find it difficult to manage their secret menu content effectively, impacting overall user retention and satisfaction.
A startup specializing in connecting food lovers with secret menu items from various restaurants, bars, and cafes, aiming to enhance customer engagement and increase foot traffic.
The new custom mobile app is expected to significantly increase user engagement through a user-friendly interface and integrated features, leading to higher retention rates. Enhanced analytics will provide deeper insights into user behavior, enabling targeted marketing and partnership strategies. The ability for restaurant partners to easily update their menus will improve content freshness, encouraging frequent usage. Ultimately, the platform aims to boost foot traffic to partner locations, expand user base, and solidify the client's position as a leading discoverer platform in the food & beverage industry.